The logo of our brand is a Khanda Sword which represents Hukam meaning the divine will or Shakti. Chandi Di Vaar (The Ballad of Chandi) is a philosophical and spiritual composition written by Guru Gobind Singh Maharaj in which he explains that the divine will always have a negative and positive aspect which can be attributed to the double edged sword called Khanda. The creator first made this Hukam and then the whole universe was manifested.
As I connect with the light within, my creative process is guided by the eternal love that becomes a lifelong muse. My prayer for everyone who wears our clothes is to realize the divine will and flow into the ocean of abundance. Guru Nanak's eternal message of oneness has become the essence of my being as I bring to you Divinity through Design.
Angad Singh's journey in the world of Bridal Couture was a natural one as he grew up in a childhood steeped profusely in couture and craft due to his family business.
To get an understanding of the best luxury businesses across the globe, Angad decided to study at Parsons School of Design, New York. He decided to come back to his roots and start a career in Indian Fashion and went onto establishing his eponymous label in 2021.
Angad's design aesthetic is inspired by pre-colonial undivided India. Being born and brought up in a Sikh family, fascinating tales of Maharaja Ranjit Singh and his unified empire have made a deep impact on his subconscious mind. One of the most important industries in the Kingdom of Ranjit Singh was textiles and handicrafts as it united various cultures, embroidery techniques and motifs. This can also be seen in the 18th and 19th century Sikh architecture, which was very progressive and evolved to develop a contemporary design aesthetic at the time. Sikh architecture is influenced by mughal, rajput and European elements, which came together to make religious buildings, palaces and education centres. Drawing this as the eternal inspiration for the brand, we work to amalgamate motifs inspired by architecture and the natural flora and fauna of Panjab.
Angad works extensively with an experienced team of artisans, craftsmen and textile experts from all across the country. His mission is to create a brand that not only revives traditional embroidery techniques but demounts rigid design guidelines to make them fresh for the 21st century Indian.